YOUTUBE MARKETING
YouTube is the second largest search engine after Google. Millions of users, including our targeted people use YouTube to look for suggestions about their problems and know about new brands and trends. It is sure that if we joined to you tube, sure you will get many sales that will bring your business to a new level.
If we have to market our brand through YouTube, we have to finish 10 main steps. First we will focusing on 3 main steps that is,
- Creating and optimizing your YouTube channel
- Understanding your audience (and your competition) using data
- Advertising on YouTube through YouTube ads and influencer marketing
10-step YouTube marketing strategy
Create a YouTube channel for business
First main step of YouTube marketing is Open a brand account on Google. Create a YouTube cannel using your own Google account is mandatory. Only one person that is the Google account holder can login into that channel.
Learn about your audience
If we create a YouTube channel, this will give an analytics tab, which contains quantitative insights on your channel and your audience’s behaviour, including your view counts, average watch time, revenues generated, and interaction rate across videos.
Research your competition
Competitive analysis is very essential in every type of marketing tools. If we want to create a business account in YouTube marketing competitive analytics is very important. First step is to browse our competitors YouTube channels and prepare a short note of which video got the most and least views. Next step is to analysis this note and capture our audience likes and dislikes and use that information to our content properly.
Learn from your favourite channels
If we paying attention to our favourite YouTube channel this will reveal the techniques about videos and techniques about behind the videos, best practices follow to drive views, subscriptions, and engagement.
Optimize your videos for SEO to get views
Pick the right title ( right keywords) , Make an interesting thumbnail, Write a compelling video description, add hashtags to our video description, add cards, bumper ads and watermarks to promote our channel, ask viewers to subscribe, these are the main steps to optimizing our YouTube channel.
Upload and schedule your videos
If we create a well optimised video, next step is upload the videos to our account. We can schedule and upload our video in professional manner and share content on regular basis.
Optimize your channel to attract followers
If we optimize our YouTube videos, next step is to optimize our YouTube channel itself. Properly optimised channel contain keyword rich bio data, eye catching banner image, Links to your website and social media profiles, Location and contact information etc.
Try YouTube advertising
Once we placed our YouTube video in our channel, next step is to accrue funds, we can also pay for YouTube advertising. There are 6 types of YouTube ads are available in our niche that includes Skippable video ads, Non-skippable video ads, Bumper ads, Overlay ads, Display ads, Sponsored cards, etc.
Try working with an influencer
One of the best method to showcase our products to our audience through with the help of an influencer. According to Google studies, 60% of viewers trust the opinions of their favourite influencers.
Analyse and adapt
Maintaining and Analysing of our YouTube channel is very important. If we analyse properly Significant changes in subscriber count, New or changing audience demographics, Video playback locations and traffic sources, Device reports (mobile, desktop, smart TVs, etc.), etc.
Advantages of You Tube Marketing
- Free to Use
- Measurable Analytics
- Huge Audience
Disadvantages of YouTube Marketing
· Unprofessional Reputation
· Commenting Free-for-All