Transforming three boutique fitness locations from word-of-mouth dependency to a thriving social-first booking engine through unified brand voice, user-generated content, and Reels-driven reach.
Follower Growth
Online Bookings
Monthly Reach
FitLife Studios runs three boutique fitness locations offering yoga, pilates, and HIIT. Strong local reputation but weak online presence—struggled to fill classes consistently.
Under 1,200 followers across platforms with minimal engagement and no content calendar.
Class bookings depended entirely on word-of-mouth and walk-ins—no online booking funnel.
Inconsistent posting with no clear brand voice or content pillars to drive reach.
We built a unified social strategy across Instagram, TikTok, and Facebook with member-focused content and booking integration.
Consistent brand voice across Instagram, TikTok, and Facebook with clear content pillars and visual identity.
Member spotlight series and user-generated content to build community and authentic social proof.
Reels and short-form video for reach, plus social-first booking integration and retargeting to convert followers into members.
Within 8 months, FitLife Studios became a social-first fitness brand with classes consistently full.
Across all platforms
Class bookings via social
Primary platform: Instagram
All locations optimized
"We went from struggling to fill classes to having waitlists. The 890% follower growth and 42% online booking increase have transformed how we operate. dmhut understood our brand from day one."