Transforming an online outdoor retailer from below break-even ROAS to profitable scale through product feed optimization, Performance Max campaigns, and mobile-first conversion optimization.
ROAS
Checkout Completion
Mobile Conv.
GearUp Outdoors is an online retailer specializing in camping and hiking equipment. With strong products but weak paid performance, they needed to scale profitably.
Google Ads ROAS was 1.8:1, making paid acquisition unsustainable for growth.
72% of customers abandoned checkout, with product feed poorly optimized for Shopping campaigns.
Mobile conversion rates lagged desktop by 40%, despite 60% of traffic coming from mobile.
We combined product feed excellence with conversion optimization to turn GearUp's paid channel profitable.
Complete product feed restructure for Google Shopping with optimized titles, descriptions, and attributes for maximum relevance and CTR.
Performance Max campaigns with data-driven assets, smart bidding, and audience signals to maximize ROAS across Google's inventory.
Checkout flow simplification, trust signals, and mobile-first CRO with A/B testing to slash abandonment and boost mobile conversions.
Within 6 months, we turned GearUp's paid channel from loss-making to profit-driving.
From 1.8:1 to 3.8:1
Major reduction in abandonment
Multiplier vs. baseline
Timeline to full ROI
"We'd tried two agencies before dmhut. They were the first to really understand our product feed and checkout flow. The 210% ROAS improvement and 58% checkout completion rate have made paid advertising our highest-margin acquisition channel."