Transforming an AI-powered analytics platform's outdated website into a conversion machine through UX audit, modern redesign, and streamlined demo request flow.
Conversions
Bounce Rate
Load Time
Nextera Labs provides AI-powered analytics for enterprise clients. Product was innovative but the website felt outdated and failed to communicate value to decision-makers.
68% bounce rate indicated visitors weren't finding what they needed or understanding the value proposition.
Mobile experience was subpar despite 52% of traffic coming from mobile devices.
Demo sign-ups were low despite strong product-market fit—unclear value proposition and site speed/UX below industry standards.
We rebuilt Nextera's digital presence with a conversion-focused, mobile-first approach.
Full UX audit and user journey mapping to identify friction points and conversion blockers for enterprise decision-makers.
Conversion-focused redesign with clear value props, modern aesthetics, and messaging that speaks to C-suite and technical buyers.
Mobile-first responsive build, performance optimization, and streamlined demo request flow with form optimization.
Within 4 months, Nextera's website became a high-converting sales asset.
Demo and contact form submissions
68% → 39%
Industry-leading performance
Fully optimized experience
"Our old site was a liability. dmhut didn't just make it look better—they made it convert. The 185% increase in conversions and 42% bounce rate reduction have had a direct impact on our pipeline. The site now works as hard as our sales team."