Transforming a struggling B2B SaaS startup into a market leader through data-driven content marketing and account-based advertising strategies.
Lead Volume Increase
Reduction in CPL
Sales Pipeline
TechFlow, a B2B SaaS startup specializing in workflow automation tools, was facing critical growth challenges despite having a solid product-market fit.
CPL was $185, making customer acquisition economically unviable at their $49/month pricing tier.
Only 15% of leads were qualified enough to enter the sales pipeline, wasting sales team resources.
Generic marketing approach wasn't resonating with their ideal customer profile of IT managers at mid-market companies.
We implemented a comprehensive 3-phase strategy focused on high-quality lead generation and conversion optimization.
Developed data-driven content strategy targeting pain points of IT managers, creating 50+ pieces of high-value content including case studies, whitepapers, and comparison guides.
Implemented targeted advertising campaigns focusing on specific companies and decision-makers, reducing CPL by 72% while improving lead quality significantly.
Created sophisticated email automation sequences with behavioral triggers that increased demo requests by 142% and shortened sales cycle by 23%.
Within 8 months, we transformed TechFlow's growth trajectory with measurable, sustainable results.
From 150 to 660 qualified leads per month
From $185 to $52 per qualified lead
Increase in qualified demo bookings
Generated within 8-month period
"dmhut transformed our growth engine completely. Their data-driven approach and strategic thinking helped us not just generate more leads, but the RIGHT leads that actually convert. The $2.3M pipeline they helped us build has set us up for sustainable growth for years to come."