Transforming an artisan cafe from neighborhood secret to city-wide destination through food photography, Instagram Stories, influencer partnerships, and paid social for weekend promotions.
Engagement/p>
Weekend Footfall
New Followers
UrbanBite is an artisan cafe in a competitive city centre. Great food and atmosphere but struggled to stand out online and attract customers beyond the immediate neighborhood.
Low engagement rates and inconsistent posting with no clear strategy to build audience.
Other cafes in the area had established social presence, making it hard to compete for attention.
Weekend footfall was inconsistent, with no reliable way to drive traffic during peak periods.
We built a visual-first social strategy focused on food storytelling and local influencer reach.
Food photography and storytelling content calendar showcasing dishes, ingredients, and the cafe's unique atmosphere.
Daily specials and behind-the-scenes content via Instagram Stories to drive urgency and repeat visits.
Partnerships with local food bloggers and paid social for weekend promotions and events to amplify reach.
Within 8 months, UrbanBite Cafe became a social-first fitness brand with classes consistently full.
2.1% → 8.4% engagement rate
Increase in weekend visitors
In 6-month period
Timeline to results
"dmhut understood that for a cafe, visuals are everything. The 520% engagement increase and 35% weekend footfall growth have made us a destination, not just a neighborhood spot. Our weekends are now consistently busy."