Social media Marketing (SMM) Service is a best way of reaching global audience quickly. It can be used as a branding tool and can increase conversion, sales tracking, page views, and can add exposure. Social media marketing will be the strongest marketing technique, and most of the companies prefer social media marketing platforms to market their products and services. Twitter, Facebook, LinkedIn and other medias can increase the site traffic and get potential customers.
Different Types of Social Media Platforms
- Social networking(Facebook, LinkedIn, etc).
- Microblogging(Twitter, Tumbler).
- Photo sharing(Instagram, Snapchat, Pinterest).
- Video sharing(YouTube, Facebook Live, Periscope, Vimeo).
Social networks are now an important part of every marketing strategy. Listed below are few benefits of the video marketing.
1. Increased Brand Recognition
Social media is a great place to increase your brand awareness. Use of visual content, developing a unique voice and personality, use of different tone on different platforms, not posting the same content across all channels, sharing great contents, consistent branding across all channels and your website, following influencers, blogging, guest blogging, use of hash tags, joining groups, etc. are some tips that can grow your brand presence on social media with ease.
2. Higher Conversion Rates
Conversion rate is defined as it is a rate of how many people are visiting your website and doing some action or actually making a purchase of your products. Higher the conversion rate indicates your business moves successfully on the market. 92% of marketers trust on social media marketing. Use of social proof and user generated content can demonstrate that you have an established reputation and customers are more likely to follow your brand.
3. Increased Inbound Traffic
Without social media your inbound traffic is limited to people already familiar with your brand. Use of social media we can generate more traffic, more leads and more conversions. Adding more quality content on social media will help you to boost your inbound traffic easily.
4. Decreased Marketing Cost
Social media marketing is a cost-effective way to drive more attention to our business. It is more effective and get quick response method than other marketing techniques. Even paid advertising through Facebook and twitter is relatively cheap, so this will increase revenue and increase conversion with small investment.
5. Better Search Engine Ranking
Search Engine Optimization means process of maximizing the number of visitors to a particular website. Backlinks are the most important factor in the case of website ranking in search engines. Quality and quantity of backlinks play a strong role in your site ranks. Publishing and sharing high quality content on social media will helps to get higher amount of engagement and backlinks.
Social media marketing helps to find more customers, more traffic, and more conversions than traditional marketing. Social media marketing allows the business to grow their presence quickly in the online world.