Ecommerce means electronic commerce or internet commerce it is defined as buying and selling of products or services through internet. Money transaction, data transactions are also considers as Ecommerce. This transactions are done be can in four ways: Business to Business (B2B), Business to Customer (B2C), Customer to Customer (C2C), Customer to Business (C2B).
Mainly there are three types of E commerce websites on the basis of targeting.
Business to Business (B2B): B2B ecommerce website is defined as sell their products and services to other businesses.
Business to Consumer (B2C): B2C ecommerce website is the direct business with the consumer usually by a small amount. This is the most common type of website designed and developed by the company. For example Amazon, Myntra, Limeroad, Flipkart etc.
Customer to Business (C2B): C2B ecommerce website is when consumers buy products directly from consumers. For example OLX, Quikr, eBay etc
Search engine optimization (SEO) commonly used to improve your site ranking. In the case of Ecommerce SEO it is very similar to regular SEO. The best ecommerce SEO strategy includes:
· Keyword research
· Site architecture
· On-Page SEO
· Technical SEO
· Local SEO
· Content marketing
· Measuring SEO Success
Keyword research
Keyword research is the first step in an ecommerce SEO campaign. Choosing the correct keywords and keyword phrases is one of the most important factors in Successful ecommerce website. Our main goal is to find out the actual keywords that buyers are using to search. Best method to find keywords that are highly relevant to our brand or products. Do not use highly competitive keywords this will take a long time to achieve high rankings. Keyword research through competitor research means if our competitor keywords rank is higher than our website rank, you can use their site to take keyword ideas.
Site Architecture
Site architecture is critical for ecommerce based websites. It is defined as how to set up our navigation, category pages and product pages. Make the site map simple and scalable, no page should take more than three clicks to get to from any other page, use keyword research to create highly relevant page URLs and subdirectories these are the main factors we consider in site architecture preparation.
On-Page SEO
On page optimisation is the main part of successful ecommerce, properly optimize webpages are the ranking factor that directly controlled by website. Proper title tag, good URL, image alt text, outstanding content, these are the most important components of on page optimization. Proper on page optimization of ecommerce websites can improve our ranking without depending on off page optimization.
Technical SEO
The technical side of ecommerce websites includes site speed, user experience, mobile-friendliness and working links. Ecommerce site audit reveal 3 thinks, it gives an overall picture of the quality and current standing of your site. Crawl your site using the tools like Beam UP Plus or screaming fog this result will reveal broken links on your site, missing alt text or metadata, thin or duplicate content.
Local SEO
Try to add our business into a Google cool feature called Google My Business, this feature will help to add our business’s into Google data base. Build our local citation this means get backlinks from other local websites, like news outlets, magazines, press releases and other local media. Citations are important for local SEO because it shows Google that you’re popular in your area.
Content marketing
Good and proper quality content will helps to get higher search engine ranking. The way for content marketing in ecommerce site is blogging. Blogging is an inexpensive method for ecommerce websites to drive traffic to their website, generates new leads for our company, attract more customers to our website, etc. By posting Regular and daily updated blogs filled with quality content and appropriate keywords and search phrases will find our clients easily, and will acquire higher page rank this helps to build top ecommerce website business ratings.
Measuring SEO Success
Use Google analytics tool we can easily track our rankings this tool will help comparing our progress with competitors and seeing overall search visibility, measure organic traffic and engagement metrics.
When SEO is done rightly in our ecommerce website, we will see an increase in quality traffic, this will lead to more conversions and repeat visitors. There is no doubt that SEO work gives a lot of benefits in our ecommerce websites.